The magpie approach

Yesterday I spent the majority of the day in store something I haven’t done for a while and boy I’ve missed it. Seeing people’s reactions to the flowers, the new products, the paint color even, makes everything so worthwhile. I’m certainly doing it more often,  4 am starts are all very well but I had totally forgotten the buzz you get seeing and hearing people’s reactions. Which reminds me I must try and shove some dates in the diary for our retail master classes as I honestly think there is the hugest gap out there from NY to London, Paris to Dubai for cool amazing interiors stores. There just doesn’t seem to be enough!

I’m pretty flabbergasted to be honest how generic everything is looking.  Interiors stores around the globe with the exception of a few obviously are all looking like each other. What’s that’s about? Tantalize, surprise, intrigue and stimulate are the key ingredients for having a super successful store. That’s not so difficult right? Same principles apply to one’s home. You don’t need bags of money (it helps of course) but its not so necessary. You just need to check out the pages of US Elle Décor or AD to see how having money is not the answer to owning a cool interior. The key to having a cool interior is to take a magpie approach, mix a whole heap of finds together so that nothing matches. The hard part is that its all got to make perfect sense, the eclectic look being one of the hardest to pull off but if you restrict your color palette (sounds odd coming from me I know) then I promise you it will work. If on the other hand everything has a high voltage hue you will be running for the pills and it won’t feel very relaxing. Color is amazing I am the hugest fan but I restrict it to the odd couple of chairs, a rug, flowers, a lamp everything else is relatively neutral.

Todd Selby a little while back took some fabulous pics of Charlotte Rust’s pad in Auckland, I was particularly drawn with her outside area, its not huge or fancy but it feels lived in and loved. Her look is bohemian and edgy at the same time and its been cobbled together with an assortment of things which haven’t cost the earth.  Flea market finds mingle with other quirky objects. Her home is totally unique – and her outside space particularly intrigues me. I have a plan, it’s an early one so no doubt it will take years to come into practice, to turn my flat roof into a wild roof garden for bees and martini’s for when the sun goes down. Only problem being I need to knock out a window to put in a door, (is that a planning issue not sure as don’t want to get them involved) balcony off the roof so Maud and Mung’s don’t take a flying leap, fill it with plants, grasses and bee houses, source all the furniture, including a drinks trolley and heave the whole lot up two flights of stairs.

Yadda yadda yadda.

An odd assortment of finds on a roof and I love it.

 

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19 thoughts on “The magpie approach

  1. annie says:

    “Bees and Martinis” :)

    My flat is eclectic, nothing matches. But it all looks wrong and I think you’re right, the colour palette isn’t restrained enough, it’s all over the place. I find it so hard to stick to one set of colours though as I keep seeing things and buying them just because I like them.

    • abigailahern says:

      I know what you mean because I do the same – buy something and then try to fit it in after. If you spread those colourful things around the house so the seem less concentrated that will help

  2. Fab blog this morning, totally agree and would love to join one of your retail master classes

  3. Hi Abigail,
    Re a roof garden area – any platform or raised area more than 30cm high (yes, 30cm) needs planning permission. So, the door wouldn’t be a problem, but you would need planning permission to use the area. Also you need to make sure that the roof is strong enough to support stuff, so that you don’t plummet to the room below!
    You would probably get planning permission if you can’t see into the neighbours’ gardens, but if you can see their every move from your roof its probably not going to happen……

  4. Anna says:

    I’m having a mental block – what’s AD? Very much looking forward to coming to your class in April x

  5. Mary says:

    Great post… I’m constantly dreaming about getting lots of great things “once my art starts selling more” or “I’m not renting”… but can I tell you what really got me about this post? BEES & MARTINIS! Sounds lovely!! :)

  6. Love the Auckland apartment and the actual aged structure itself is no doubt also responsible for the interesting vibe outside.
    I so agree with you re: interior design stores all being the same…..
    the ones in Australia all go to the same suppliers and I guess that’s the same all over. Retail is tough and to strike the happy medium of keeping varied stock levels up with things which are commercially viable AND individually interesting, would be a constant challenge!
    But it is a yawn with what’s on offer I have to say.

    New blog design looks good also!
    Janelle x

    • abigailahern says:

      Thank you, retail stores over here are all pretty much the same as well and you’re right its an incredibly tough climate for homewares.

  7. maria says:

    Thank you for this. Just yesterday I had some weird moment of madness and thought I should take some of the layers in my pad away. Don’t worry, this passed quickly :)

    BTW, do you know if it is a good idea to paint laminated kitchen cabinets? I am painting my kitchen dark(er) and would like to either change or paint the horrible cupboard doors as well (am on a budget, so would prefer paint). But is it possible/doable without losing your mind? Or should I just stick to changing handles and waiting until I have the budget to do a total overhaul?

    Thanks so much.

    • abigailahern says:

      I have painted laminated furniture before. Its not ideal but works if you can stand sanding them lightly (otherwise the paint won’t adhere that well) and giving quite a good few quotes then it will be fine. The finish won’t last forever I hate to say but I’ve done it to shelves and tables from Ikea and its alright

  8. Louise says:

    Cant wait for your retail classes…just trying to decide whether to invest and bring my partner along – I mean, the dream of our own store is a joint one. But I am the qualified designer…………and recently he’s been getting a bit too good at the good taste/great style thing…hmmm, I imagined him on the shop floor, not flouncing around being “designery”!!! I had better watch out.

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  10. Hi Abigail
    I am a recent newcomer to your wonderful blog and as a resident of Dubai I was wondering if you would be thinking of running a masterclass or two in Dubai….I am in the process of setting up an online store and I would love to gain some knowledge through a retail class which you offer. Any chance that you may be coming to our fair city anytime soon??
    Julie

    • abigailahern says:

      Would love to do a masterclass in Dubai its just my schedule is a little bonkers so it the short term its a no I hate to say but hopefully in the longer term it will be possible

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