Last flash sale this year until January 2013, so we have three super cool items up for grabs and greatly reduced:
Bel Amie is 30% off reduced from £635 to £444.50
Rodolphe is 50% off he is damaged and reduced to £317.50
And finally our bird chandelier reduced by 50% from £1995 to £997.50\
Only one of each remaining so its a first come first serve basis – to bag email: email@example.com tel: 0207 354 8181
Best of luck xx
We didn’t finish the revamp of the store yesterday, 13 hours after we began still not complete so its another early one today to get it all sorted so we are open and ready for 10.30. Also I’ll be moving some long term pieces out of the store as the new stock is so amazing so will be flash saling them, probably later today I’ll keep you posted, on the blog, facebook and twitter. The stoop sale I think will be a week on Saturday but again thats not quite set in stone yet but will keep you posted, juggling schedules trying to fit it all in, oh and I will take some pics of the store to show you how its all looking – pretty darn cool if I say so myself.
So this morning I was wondering if you wouldn’t mind if I skipped a post, not just because of the earliness of the hour but because I’m feeling pretty darn shattered and sitting here at 4.15am I can for once think of nothing to say (other than please can I go back to bed). Which is a no, I can’t!
Back later with flash sale news and again please forgive the lack of post, am sure after a few coffees energy will start returning to my weary self.
4.15 am, have exactly 15 mins to write this post and then I am out the door back to the store for another day of install. If anyone is thinking of coming to the store today can I try to put you off, of course we will open the door but it will be utterly chaotic – wallpaper being hung, more painting under way and 3 truck loads of products to unwrap and style. Mon Dieu!
Right then as I have to be out of here in a flash lets get to the point pronto. I get asked alot about how to layer or style tables, mantles, walls, shelves the whole shebang and although there is some skill involved (I’m not dumbing it down here) it really is pretty easy once you start. By the way in the Christmas master classes (happening in November and December) we are planning on a mostly practical day where you guys get to see how to style everything I’ve just mentioned and even have a go of doing it yourself – but I’m digressing I will yabber about that another time.
NUMBER ONE RULE – buy stuff that you love do that and you will find the whole process of layering much easier. Number Two restrict the colour palette do that and you find you can almost layer anything. You’ll always want to play around with the height – ie paintings on a wall all the same size are a little dull, or objects on a mantle all the same height are a big yawn so variety of scale is pretty key. As the saying goes variety is the spice of life.
Now I don’t often do this but the image below is for me a good example of how not to decorate – even though I adore the colour palette and even though I adore adore the bedding its too boring. If you have nothing in a space (or very few things) your eye clocks it immediately , there is nothing to draw you in and excite you its like getting a plain dish of pasta at a restaurant - you bite into it and its a little bland, there are no back flavours coming through to tanatalise (sorry for the cooking analogy watched Gordon last night).
Anyways here is the image, I have to fly – have a great Wednesday. It is Wednesday right? I actually have no idea!
PS there are spelling mistakes, oodles of them and bad punctuation throughout, haven’t got time to check I hate to say
First part of the revamp in the store today, the transformation is happening over the next few weeks since not everything is here yet but today we’re putting up tin tile wallpaper and painting, painting, painting, painting. Which reminds me to make way for new stock this quirky bird chandelier is going in our flash sale at a whopping 50% off. Was £1,995 now £997.50. Cool hey, as always there is only one so its first come first serve (email the store: firstname.lastname@example.org if your interested).
Right then what’s on the agenda today? Well I thought we would discuss something I am yabbering about in the Retail Boot camp class because the very same principles apply for stores as they do for our homes. When you have a store, or an online presence the trick is to create a sense of adventure for your customers, Mary Portas calls its entering the decompression chamber, so the minute you walk thru the door, or you click onto a site something in your brain clicks, your peripheral vision is activated and you’ve entered a different world. This sense of discovery is fundamental in my interiors hence nothing is predictable, things don’t match, and I dabble dabble dabble with scale, and with colour. With my store and with my home there is so much to take in you can’t quite focus on any one thing – your eyes dart to a cool painting but wait there’s an even cooler jumble of objects on the mantle, or check out those textiles (rugs softly skimming floors, cushions in heaps on sofas) on and on the adventure goes. It’s got nothing to do with money but it’s got everything to do with how it makes you feel. So its all about appealing to the 5 senses and creating an environment that makes you want to linger be that your store or your house. Anthropologie nails it when it comes to creating a cool store experience and to quote them ’we don’t spend money on messages, we invest in execution’. No big advertising budget instead the money goes into the set build and making the store feel and look a certain way.
Same with our homes it not about having the latest B&B Italia this or Missoni that – its really got nothing to do with money, people with oodles of cash often have no taste at all, as we all kind of know (Mr Trump)! Our homes should tell a story about who we are and what we like, they should provide an interesting range of ideas. You can’t get the look from one store, whether that’s a chain like Ikea or a designer like Ralph Lauren. Buy from one store and its two one dimensional dabble with a mixture, high, low, vintage, high street and you will have on your hands a home that tells a story, a story that other people want to listen to and hang out in!
Right then now that’s off my chest its on with the day, have a good one I’m off the store and the kids are off to dog school, collars on sitting at the window waiting for the school bus x
Photography Todd Selby
Fancy lunch at my pad this weekend ? Well we have had a few cancellations at the Design School this Friday 21st and Saturday the 22nd so if you fancy catapulting your interior straight into the big time email the store to reserve a place; email@example.com. There are only a few spaces on each day so speed is of essence if you want to secure a place; WE WILL be yabbering about how to create your dream home, we’ll be breaking some rules, eating some yummy lunch, touring the house and then finishing up with details, design on a shoestring and colour. Oh and we’re finish off with a glass of sparkling outside by the fire (if the weather holds) and a cup cake from Violets. Very nice.
Hope to see you on the weekend xx
A very lovely rather tiring weekend just past, there was I saying it was all about pyjamas and reading when in fact it was all about gardening. Digging, weeding, composting can hardly walk this morning. Pottered to Petersham and strolled along the river on Saturday morning its my most favourite spot in the world on sunny weekend mornings, I could literally live in that nursery. Brought a hydrangea that wouldn’t find in the hire car, (the Mercedes is still not working) Petersham said they would deliver but me being me wanted it NOW! So Mung’s and Maud and I had to squeeze up front, the boot had to be sprung open and it was one of the most uncomfortable journey’s home having brunches scratching our faces and all three of us bent over on the seat in the smallest position! Never mind its in and its gorgeous – decided to practice what I preach outside as well as in and have a positioned this biggen on the terrace in a small little area near the fireplace, it totally nails it. Rounded off the weekend by lighting a fire in the outdoor chimney, which got way to smoky so we ended up all smelling like kippers. Nice!!
Down to biz I thought I would concentrate on home offices this morning selfishly because mine needs a bit of an overhaul. As the business expands at the rate of knots so does the workload and what used to be fine as my desk is actually no longer big enough, so heaps of papers and reference material get plonked on the floor and on the balcony. So I am on the search for something a little zingy to transform the office, so hard is this task that I have actually thought quite seriously about designing my own range of office furniture. Desks are in boring colours, lamps are so dull I would rather candlelight – and as much as I love vintage I don’t always have the time (actually the patience to wait wait wait). I just want to buy something off the peg that looks and feels a little different – an impossible task it seems!
As most of our rooms double duty these days – the office might also happen to share space with the reading room perhaps (like mine) or with the bedroom or even the kitchen, its important for our home offices not to feel too corporate. I’ve moved my red lacquer table downstairs to the kitchen by the window so I can work out recipes and hot desk it when I need a change from upstairs and the reason it works and looks so cool is because its not a typical desk colour. I’ve added one of my greyhound lamps, a big bunch of blooms and a scented candle, and I’m as I’m happy as Larry! So when choosing the practical stuff go off radar, desks in zingy colours, lights that are obviously practical but also cool, do that and suddenly you find yourself living in a space that makes your heart pound at the thought of returning too it. So come on manufacturers a cool selection of officey furniture please that doesn’t feel overtly officey, otherwise on top of everything else I will have to design a range!
Came across this interior that Ivanka Trump designed for her colleague, the desk is bespoke regrettably, shame as its rather a cool one but it adds that immediate razzle dazzle to an interior. Forget all the other formal boring stuff going on in the room (Ivanka if you going to become an interior designer the trick is to make your clients feel like they are not living in a show home) – but hey that is a whole other days groaning and moaning!
Flash sale time
Super sized black convex mirror 50% off at £612.50(slight imperfection)
White neo baroque chandelier 50 % off £1.277.50 was £2,5550 (again some imperfections)
Email or call the store if you want: firstname.lastname@example.org, +44 207 354 8181, only one of each available at these prices.